Brand guidelines · v0.1 · Sep 2026
niet.in brand
The identity system for niet.in — logo, colour, type and stationery, and how to use them together.
About the name. The name has a negative connotation in Dutch but does not carry significance in Indian languages.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “n” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14507ARGB 20, 80, 122#0D3552RGB 13, 53, 82#F08A24RGB 240, 138, 36#102636RGB 16, 38, 54#F2F0E8RGB 242, 240, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · DM Sans
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxSimply Not ComplicatedH2 · 36pxSimply Not ComplicatedH3 · 24pxSimply Not ComplicatedBody · 17pxSimply Not ComplicatedCaption · 13pxSimply Not ComplicatedLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@niet.in
www.niet.in
Founding Team
niet.in
hello@niet.in · www.niet.in
www.niet.in
Explorations
Alternative wordmark directions considered for niet.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.